Business Owners, Marketing Peeps, Entrepreneurs – Let’s Talk Texting
Hello friends, this is Kelly over here at I Heart OTO and I wanted to share with you that we recently launched a text message marketing platform. What is that??? Let me give you a quick scenario of how it might work.
As a proud business owner looking to boost sales, you might want people to know that you are having a special event on Friday night. What if you could just send a quick text to all of your customers that you know would be interested— “Hey, this Friday we’re having a VIP wine and cheese event in the store. See you then!”
That text comes with a 98% open rate, on average. You might be wondering, but how do I get people’s numbers? Well, that’s easy too, and that’s where GC Text makes it super easy. It’s as simple as putting a message out there like “Text VIPEVENTS to 797979 to get added to our text alerts for special in-store events.” Put that message on a sign in your store, on your email blasts, website, social media and any other marketing you do to start building that list.
This is a fully opt-in marketing strategy and those people on your list are people that want to know about whatever it is that you are sharing.
This is something that we really believe in which is why we launched GCTtext and we think you should seriously consider how text message marketing could impact your business and sales. What’s extra super awesome about this is the price. For about $150/month you can sign up for 1,000 monthly text messages.
Let’s look at some statistics:
- Text messages have a 98% open rate.
- For millennials, text messaging is a preferred method of communication with businesses.
- 82% of text messages are read within 5 minutes, but consumers only open 1 in 4 emails they receive.
- 75% of people would like to have offers sent to them via a text.
- 66% of people subscribed to mobile marketing have made a purchase as a result of receiving a text message.
- SMS reminder can increase the attendance rate to an event by 45%.
See what I am saying? I KNOW you don’t always have time to open every email you get – but you sure as ever open all your texts.
GC Text also comes at a huge benefit for shop owners – you can track and report how your texts are working, create polls to engage with your audience about what they want to see, personalize your message to each customer, schedule texts to be sent, and even more! This sounds like a win, win, win to me.
Whether you are a business owner big or small, you should absolutely be considering how you are going to incorporate texting into your marketing strategy.
Have a great week everyone and we will see you around towne!