Tell Your Story in Video — With Brand-Defining Quality or Smart-Phone Grit

There is no more vivid way to tell your story, educate your audience, convey your idea or sell your product than with VIDEO. But you can get there a couple of different ways: Go big and beautiful, enhancing your brand with a top-quality, emotionally engaging, memorable production with strong shelf life. Or get out there right now, shoot a gritty video on your cellphone, edit it right in the phone, post it immediately, and start making an impact today. Both options have challenges — and strong payoffs.

One way or the other, you can do this. And the International Association of Business Communicators (IABC) will show you how.

A buffet dinner and wine will be served.

PROGRAM

They will present case studies from two award-winning Orange County video projects: In one, a government agency (Irvine Ranch Water District) collaborates with a top branding and PR agency (Idea Hall) to turn a complex issue into a clear and engaging message. In the other, a busy communications professional at South Coast Water District grabs an iPhone, downloads an inexpensive editing app and gets down in the trenches to tell a credible story. Come meet the key players and watch their videos.

PANELISTS

• Jeff Cole, Senior Creative Producer at Idea Hall. Jeff is a director and executive producer with emphasis in corporate, promotional, documentary, and television production. His work with some of the nation’s largest companies has garnered him over two dozen national awards. Previously, Jeff was lead producer at Chapman University’s Panther Productions, expanding Chapman’s marketing visibility across production media. As an adjunct professor, he teaches Visual Storytelling for PR & Advertising at Chapman’s Dodge College of Film & Media Arts.

• John Fabris, Public Affairs Manager at Irvine Ranch Water District. Leading a team of outreach specialists skilled in public affairs, social media, writing, graphic art and photography, John increases community awareness by developing and executing creative communication programs for the largest retail water district in Orange County. Before joining IRWD, John was Deputy Editor of the Orange County Register. He is 2019 President of IABC Orange County.

• Sonja Morgan, Public Information Outreach & Education Officer at South Coast Water District. Sonja is an award-winning public relations, marketing, transmedia storyteller. As a water district Public Information Officer, she plans and implements comprehensive community relations programs and gets to go into some really cool places (like 100 feet below Pacific Coast Highway), often armed with her iPhone as a video camera. She is a member of the board of directors of 3CMA, the City-County Communications & Marketing Association.